GOpure is a portable, environmentally friendly water purification pod that keeps drinking water clean and safe, while also greatly improving taste within seconds. Contaminants found in ordinary drinking water are neutralized and the pH balance is optimized for healthy hydration. The high porosity surface area of the ceramic core carries millions of negatively charged binding sites, which attract and adsorb heavy metals along with other chemical or organic impurities , including bacteria. The GOpure Pod is the perfect solution for clean, great tasting water anywhere and anytime. Using one GOpure Pod in a personal re-usable bottle replaces 2,000 single-use water bottles with zero plastic waste.