Kanjo started out of a fundamental need for natural, accessible pain relief. The Kanjo founders suffered from back and neck pain themselves and grew skeptical that drugs should be the primary solution to chronic pain. Through their search for alternative pain relief, they discovered a range of traditional Eastern medical approaches, many practiced for hundreds of years, but not known to all. Within that lies Kanjo’s company ethos: Eastern and Western medicine that can and should work together. They believe there is merit in both thousand-year-old techniques and cutting-edge empirical approaches.