MASAMI is a clean, luxury haircare brand born from a love of ocean wellness and a desire to create hair products that deliver both nourishment and performance. MASAMI is built around the power of Mekabu, a nutrient-dense Japanese seaweed sourced from the Sanriku Coast in northeastern Japan. Long revered in Japanese culture for its moisturizing and health-supporting properties, Mekabu gives MASAMI its signature ability to deeply hydrate and restore balance—leaving hair soft, shiny, and full of life without ever feeling heavy or weighed down.
MASAMI's formulas are vegan, cruelty-free, and made without sulfates, parabens, or phthalates, making them safe for all hair types and textures. Each product is designed to work in harmony with your hair and scalp, delivering salon-quality results with ingredients you can trust.
But MASAMI is more than just beautiful hair. It’s a brand deeply rooted in thoughtful practices, from sustainable ingredient sourcing to its commitment to clean, conscious beauty. With its fusion of Japanese botanical traditions and modern science, MASAMI is redefining what it means to care—for your hair, your health, and the planet.