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About the Brand
MASAMI
MASAMI is a clean, luxury haircare brand born from a love of ocean wellness and a desire to create hair products that deliver both nourishment and performance. MASAMI is built around the power of Mekabu, a nutrient-dense Japanese seaweed sourced from the Sanriku Coast in northeastern Japan. Long revered in Japanese culture for its moisturizing and health-supporting properties, Mekabu gives MASAMI its signature ability to deeply hydrate and restore balance—leaving hair soft, shiny, and full of life without ever feeling heavy or weighed down. MASAMI's formulas are vegan, cruelty-free, and made without sulfates, parabens, or phthalates, making them safe for all hair types and textures. Each product is designed to work in harmony with your hair and scalp, delivering salon-quality results with ingredients you can trust. But MASAMI is more than just beautiful hair. It’s a brand deeply rooted in thoughtful practices, from sustainable ingredient sourcing to its commitment to clean, conscious beauty. With its fusion of Japanese botanical traditions and modern science, MASAMI is redefining what it means to care—for your hair, your health, and the planet.
  • Woman-founded/led
MASAMI hero
Why we love them
We love MASAMI because they deliver on both sides of the beauty equation: performance and true sustainability. Their signature ingredient, Mekabu, isn’t just a pretty name on a label. It’s responsibly harvested from the Sanriku coast and packed with hydration-boosting minerals that leave hair soft, smooth, and full of healthy shine. But what really makes us fall for MASAMI is their deep, unwavering care for the planet. They’ve reimagined packaging in a big way—offering refill pouches for their pro-ocean sustainable bottles, integrating recycled plastic into their designs, and even creating sleek, ceramic refill bottles to help eliminate single-use plastic altogether. Beyond packaging, they actively offset both their plastic and carbon footprints through initiatives like Impact Collective by Greenprint. And then there’s their heart: MASAMI donates a portion of proceeds to support ocean research and education through The MASAMI Institute, a foundation they created to protect and preserve Japan’s delicate coastal ecosystems. They partner with local fishermen and conservation groups to monitor the growth of Mekabu, ensuring this incredible plant can thrive for generations to come. In short, MASAMI makes your hair look and feel amazing—while doing amazing things for the earth.
More from this brand
MASAMI
Mekabu Hydrating Haircare Travel Kit
MASAMI
Mekabu Hydrating Haircare Travel Kit
$44.00
MASAMI
Mekabu Hydrating Styling Cream
MASAMI
Mekabu Hydrating Styling Cream
$36.00
MASAMI
Mekabu Hydrating Conditioner
New!
MASAMI
Mekabu Hydrating Conditioner
$38.00
MASAMI
Wabi Sabi Scalp Scrubber
MASAMI
Wabi Sabi Scalp Scrubber
$15.00
MASAMI
Mekabu Hydrating Shine Serum
MASAMI
Mekabu Hydrating Shine Serum
$34.00
MASAMI
Fast Drying Hair Towel
MASAMI
Fast Drying Hair Towel
$20.00
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