Eir NYC was born among the Montauk surf community as a better, greener alternative to drugstore wellness. What initially began as a passion project searching for all-natural remedies, soon grew into a communal appreciation of functional skincare products. Moving beyond its roots, Eir NYC quickly grew past the shores of Montauk to reach a wider audience of like-minded active people. Today, Eir NYC continues to create thoughtfully made, small-batch skincare products without compromise.