I love Wild Foods because they take a strong stance on transparency, and impactful ingredients. They use 100% non-GMO ingredients, and have a strong mission around supporting small farmers, cultivating conscious consumerism, and making people ask themselves where their ingredients are coming from. They encourage people to think small, local, sustainable, fair trade, and organic, and do a wonderful job explaining why in their podcast, The Better Human. They also use The Better Human to discuss how to make the world a better place, and treat others with respect. I also love that they show a map on their website where you can see where they source their ingredients, and why. For example, they source their wild matcha from a small farm in Kyoto as they’ve won many awards for their sustainable practices!